Thursday, December 29, 2011

summer holidays = choosing paint colours

So the out of bounds bach (holiday home/shack) is getting a facelift, an exterior coat of paint. To be precise, an exterior coat of Rongotai, with the windows and barge boards being Reefton. Choosing colours is more fun than sanding and undercoating. Although both are more fun than ministry, because both are about instant change – you scrape, you choose – and change is immediately apparent.

What is also more interesting than sanding is the social media strategy adopted by Dulux New Zealand. Their paint range is named after New Zealand places, to which you are invited to upload your photos:

What’s your Dulux Colour of New Zealand? Where do your magical moments and fond memories come from?

To begin, simply find your special place on the map, then submit at least three photo. Simply click on the approximate area, and we’ll give you a selection of locations to choose from. You’ll also be able to browse other people’s uploads at the same time. Of course, not every location in New Zealand is in our current colour range. If you can’t find your favourite place, please let us know. We would love you to tell us what place in NZ is dear to you and what colour you think is best associated with that colour.

So that when you search under Rongotai, you get a great picture. Go look

Posted by steve at 10:06 AM

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